Beat any ad

Was talking to a client yesterday. We were talking about how to improve ad performance.

Let me give you one of the easiest ways to beat any ad. Doesn't cost money. Can implement it immediately. It's all good.

Remember the Jurassic Park scene with the T-Rex? That was awesome.

Also, they said that the T-Rex could only see you if you moved. Don't know if that's true, never met a T-Rex personally, but we do know that predators are very focused on movement.

Guess who's also a predator?

Yep. Humans.

This is why video ads outperform static ads.

And even if you take your static ad and add some movement to it... you'll probably boost performance. Can easily do that using something like Canva.

More results for less money and it doesn't cost you anything. Just a small switch.

Many more tricks to come, but let's start by implementing this one *today*.

Talk soon,

Jim