Beat better marketing

Hi,

It's Jim.

Was talking to a friend this weekend and I told him how to win in his local market without needing any genius level marketing offers.

And this works in every local market. Guaranteed.

I know because it happens every day of the week across the world, by accident.

We just make it happen deliberately.

Let's say you're a roofer. I know you're probably not a roofer, but just pretend you are.

You service local homeowners and business owners and you mostly care about anything in a 30 mile / 50km radius around you. Don't really care about someone needing a new roof 10 hours driving away.

You can win by making an incredibly amazing offer. Having a great guarantee. Maybe having a really catchy marketing slogan or propositon.

Or...

... and hear me out here...

...you can win by just staying in front of your target audience 24/7/365.

So that when someone thinks about replacing their roof or fixing their roof (or doing whatever you sell?) your name immediately comes up in their mind.

Top of mind beats any other marketing any day of the week.

If you're THE GUY for roofing in your city? You win.

If you're THE GUY for any other type of business in your city? You win.

By default.

Don't even need an incredible offer or guarantee or promise.

You just win. By default. Because there is no one else that shows up every single time.

Be there when they search Google. Be there when they're on Instagram, YouTube, Facebook.

Be there allllllll the time.

Talk soon,

Jim