How McCabe Grew Their Business with Meta Advertising
When McCabe first reached out, they didn’t have a proper digital presence. They needed a professional website to showcase their services and a cost-effective marketing strategy to consistently bring in new leads.
We designed and developed a modern, conversion-focused website for McCabe Trucking Logistics, making it simple for potential customers to request freight quotes online. Once the site was ready, we launched targeted Facebook campaigns to drive traffic and generate qualified leads.
.png)
+146%
Landing Page Views
+38
Quality leads
Results
Brand new website
McCabe needed a professional website to build trust with potential clients and streamline lead generation.
We designed and launched a conversion-focused website with a clear structure, user-friendly navigation, and an easy-to-use quote request form.
Leads through Facebook ads
After we launched their new website, McCabe struggled to consistently generate qualified leads online. They needed an affordable and effective marketing strategy to increase visibility, build trust, and bring in real customers and drivers
CPL
$8.17
CPL from Facebook ads
Quality Leads
+38
Quality leads generated
Website visits
+146%
Website views increased
The Problem
McCabe Trucking Logistics faced several challenges when it came to attracting new business:
-
No digital presence: They didn’t have a professional website, which made it hard to build trust with potential clients and showcase their services.
-
Lack of lead flow: Without a clear online funnel, the company struggled to generate consistent, high-quality leads.
-
Limited brand visibility: McCabe wasn’t reaching enough local shippers and drivers in Ohio and Pennsylvania, which slowed down growth.
Goals
McCabe Trucking Logistics set clear goals to support its business growth:
-
Build credibility online by launching a professional website to showcase services and make the company look trustworthy to shippers and drivers.
-
Increase lead generation through a simple and user-friendly inquiry form that captures potential customers.
-
Boost visibility in key regions (Ohio and Pennsylvania) using targeted Meta Ads campaigns.
-
Attract new drivers to support the company’s expanding operations.
Challenges
During the project, we faced several challenges:
-
Limited budget - with only $300/month on Meta ads, we had to carefully optimize every dollar to maximize reach and conversions.
-
No historical ad data - since McCabe had never run campaigns before, we started completely from scratch, testing audiences, creatives, and messaging.
-
Complex audience - the company needed both shippers (clients) and drivers, which required different ad approaches and targeting strategies.
-
New website launch - while creating the website, we had to balance speed with usability and make sure it was optimized for conversions.
-
Trust factor - as a new company online, it was necessary to build credibility quickly so users would actually submit forms or apply.
Results
CPL
$8.17
CPL from Facebook ads
Quality Leads
+38
Quality leads generated
Website visits
+146%
Website views increased
Ready to Increase Your Sales?