Hi, It's Jim. Ever been so busy your daily todolist looks like a week list? That's been my week. Can't complain because it's mostly good stuff BUTTTTTT it would be nice if I was able to write a newsletter more than once a week. Was thinking about McDonalds recently. Mostly of the fact that it's an actual modern miracle that you can run one of the biggest and most succesful restaurants in the world... ...and the people doing it are a bunch of 16 year olds that can't eve

Hi, It's Jim. It's a beautiful Saturday and I spent most of my day tinkering with Google ads and absolutely CRUSHING it for some clients I have with local businesses. The cool thing about Google ads (and Meta ads) is that it's complicated. At least - if you want to do them right. Why is that cool? Because most people will never go through the pain of learning how to run them properly. I've been doing Google and Facebook ads for over 5 years now. FIVE YEARS. Makes me fe

If you HAD to sell something, if your life was on the line... ...how would you do it? Discounts? Hell no, seems desperate. Adding value? Sounds great, but howwww? Guarantees? Much better, but not the ultimate way Nothing, and I mean nothing, sells as well as a demonstration. Doesn't matter where you live, doesn't matter who your target customer is, we humans are hardwired to believe what we see. If we see it? It's real. If we can't see it? It's conceptual. Not real.