I'm slightly paranoid about taking on new clients and I think that's a good thing. A loooooooooong time ago I took on a real estate client. Let's call him mr X. The man was a total and complete scumbag. This was known from the start. You could have asked almost anyone in a 50km radius of where I worked and they would have all told you: 'yep, this dude is a scumbag'. But that didn't matter to me. I was just the guy selling his house. I sell the house, he's all happy, ever

If you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback to a time, almost 10 years ago, when some guy asked me: 'I don't get it. You're not making that much money, so why would you run your own business? Why not just go work for a boss?' This was long ago. I was NOT doing well. To be completely honest with you, I was broke as a joke and that very same question had come to mind for me as well. W

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can't be doing anything yourself, it's unbecoming. AI takes care of marketing and copy and making dinner reservations and making coffee. You just show up and look at robots working. Except. That doesn't happen. Does it? I still make my own copy. And dinner reservations. And whenever I ask AI to write something it sounds like a robot wrote i