Hi, It's Jim. Had a meeting with my team today. Going over some strategy stuff. Main takeaway was that it's actually quite easy to win if you just do ONE thing as a local business. It's as close to a magic bullet as you can get. Most local businesses don't advertise much. And when they do, they advertise their service of product. Plumbers. Chriopractors. Divorce attorneys. You name it. Just for fun, Google 'divorce attorney' and then add your city. See what shows up.

Hi, It's Jim. I read Andre Aggasi's autobiography. "Open". Great book. He describes his mental state when he was at the top of his game. The man would show up to a match, look at his opponent and say in his mind: "Why did this guy even show up? You know there's zero chance of winning. You're about to get rekt". And then he whooped them. I get that same feeling whenever a local business owner asks me for help. Because I know how to win in that arena. Every single time.

Hi, It's Jim. Got an insight for you that will be useful in business. Seems paradoxical but it's really not. I enjoy boxing as a hobby. Train 3x a week with a trainer and we spar for 3 rounds at the end of every session. I box best when I'm moving forward. Only time I ever hit my trainer is when I'm aggressively moving forward. Downside of this is that's also when I get hit most. So I take a few hits to land a few hits. But when I move backwards or try to just hold my