Hi, It's Jim. Google is bamboozling you. And me. All of us. Clients that are looking for US are being sent to our competitors. And I can prove it beyond a shadow of a doubt. You know how you can Google search: 'business near me'? So 'restaurant near me'. Or 'hardware store near me'. Or 'plumber near me'. Once upon a time I assumed Google actually recommended the closest business. But... it doesn't. Not even close. I could be standing NEXT to your business, Google '

Hi, It's Jim. Quick one this time. If you run a local business you need to be using Google ads. There is no local business that would be hurt by using Google ads. Every local business in existence would benefit from doing Google ads. Every. Single. One. I guarantee it. BUT. If you're using it you do need to know what you're doing. Because every time I log in to a Google ads account for a new client I see that they're using the dreaded 'Performance Max' campaign.

Hi, It's Jim. Was talking to a business owner yesterday. We covered something you'll find interesting too. We were going over his sales presentation. Seeing if there's room for improvement. Man poured his heart into it. Went all out. Deserved an epic soundtrack. So we get to the end and he asked me the big question: "so, what do you think?" That's when I had to tell him in a semi-diplomatic way: "yeah... it kinda sucks. But we'll make it wayyy better!" Don't get me wro