Hi, It's Jim. Once upon a time I ranked my client's website number 1 on Google for: "McCabe Trucking". As a joke I would ask people to Google the term and they would always be amazed at this level of marketing sorcery. One day I showed it to someone and he asked: "Wow, how do you do that!?" So I explained that it was pretty straightforward. This was a mistake. Because a guy overheard me explaining it and started having a fullblown meltdown. I later found out he worked

I'm writing this from an airplane. The WiFi signal is weaker and spottier than something you would get in a polar bear infested cave in Antarctica. If you receive this email it can be considered a verified miracle. On the level of Nixon having a phonecall with those astronauts after they landed on the moon. Using a landline. Aaaaaaaaaaanyway - wanted to bring something up that most people miss. I've been running Google Ads for clients for a long time. And a whole lot of thi

Hi, It's Jim. Ran into something superweird and I'm almost positive you've had a similar experience. I'm running ads for a client and they're doing extremely well. Roughly speaking they're making $4 for every $1 invested in ads. So I'm talking to the client and going over the account, just looking at these ads and seeing where we can further optimize. At some point the client asks me: 'so, if we wanted to double the amount of leads coming in... how would you do it?' And