If you HAD to sell something, if your life was on the line... ...how would you do it? Discounts? Hell no, seems desperate. Adding value? Sounds great, but howwww? Guarantees? Much better, but not the ultimate way Nothing, and I mean nothing, sells as well as a demonstration. Doesn't matter where you live, doesn't matter who your target customer is, we humans are hardwired to believe what we see. If we see it? It's real. If we can't see it? It's conceptual. Not real.

What's the first thing you do in the morning? And let's be real here. I'm not talking about the influencer morning ritual. You're supposed to jump in iced water immediately, then run a marathon, then meditate, then drink 4 liters of water, etc etc etc. Sure. Looks great on Instagram. And if that's your morning - credit to you. Well done. Most people wake up, grab their phone and within the first 5 minutes of opening their eyes... they're on social media. Probably not goo

Most marketing advice really really sucks. I studied marketing for years in school. Then I started my own business. Tried to implement what I learned in school. It was an unmitigated disaster. Didn't get clients. Hardly got anyone to even look at the ads. The ad salesman told me: "yeah, you should run it very often. Veeeeeerrrrrrryyyyy often" Made sense. The guy got paid every time the ad ran. I'd say the same thing. Took me a while to figure out that in university they