Hi, It's Jim. Once you start your own business and grow to the size where you have to hire staff you discover something that very few human beings will ever know. You find out how wildly incompetent most people are. I can tell you stories for days on end about staff. Every business owner I know has similar experiences. Was talking to a friend yesterday. He was organising a pretty decent sized event (50+ people) and he asked a staff member to handle the booking of the ven

Hi, It’s Jim. Was talking to a client yesterday and something interesting came up. We were going over the marketing funnel he was using n the past and comparing it to the one we set up. Basically all the stuff you can think of; landing pages, emails, Google ads, Meta ads, SEO, the whole nine yards. He put those two side by side and said: ‘what we’re running now is so much simpler. You sure we shouldn’t add some layers to it? Not sure if customers are getting enough infor

Hi, It's Jim. Whenever I do client work I'm expected to add a lot of things. New pages. New emails. New content to their Google My Business Profile. New ad campaigns and angles and offers and guarantees and creatives and soooooo much more. Just one problem. Adding more stuff is usually the worst thing you can do. Let's say you're a doctor. Patient comes in. His belly hurts. You respond by throwing some opioids at him. After all, this makes total sense! Man is in p